Enterprise Mobility is a family owned global mobility leader operating in 100+ countries. Our business spans some of the most recognisable mobility brands in the world, including Enterprise Rent-A-Car, National and Alamo. We’ve spent more than 65 years building a reputation for exceptional service, innovation and people‑first leadership. 

We are seeking a senior marketing leader to lead our European marketing team, driving strategic, integrated marketing across our multi‑brand European portfolio. This role is pivotal in our transformation journey and requires someone who excels at data driven decision making, cross‑functional collaboration, and influencing at executive level.

The European Marketing Director will lead marketing strategy development with direct oversight of media, sponsorships, campaigns and wider marketing activity across Europe, overseeing the European Marketing office and collaborating closely with global teams. The ideal candidate brings extensive B2C/B2B marketing experience, has led large international teams, and is comfortable operating within a global, US‑led structure. Service or retail industry experience is a strong advantage.

Strategic Leadership

• Lead and develop marketing teams and agencies to deliver strategies tied to clear business and brand outcomes.
• Foster a collaborative, accountable, high‑performance culture.

Business Partnership

• Build influential relationships with European and US stakeholders.
• Align strategies and resources to ensure strong commercial execution.
• Stay close to business performance and operational priorities.

Marketing Strategy & Execution

• Develop data‑driven, integrated marketing plans across multiple European markets.
• Oversee media, messaging, sponsorships, within global brand guidelines.
• Translate consumer and business insights into strategic recommendations.

Decision Making & Influence

• Make sound strategic decisions aligned with global direction.
• Use data and storytelling to influence senior leaders and secure alignment.

Forward Planning & Roadmap Development

• Build multi‑year roadmaps connecting short‑term activity with long‑term growth.

Operational Excellence

• Navigate high‑volume communication and fast‑changing priorities with clarity and composure.
• Provide strategic direction quickly when business needs shift.

• Extensive B2C and B2B marketing leadership experience across multiple countries.
• Proven track record leading large, high‑performing teams, ideally across Europe.
• Experience within global, matrixed organisations and reporting to US‑based leadership.
• Strong strategic and commercial acumen, including multi-market strategy development.
• Service/retail industry experience strongly preferred.
• Excellent communication, influencing skills, and executive presence.
• Demonstrated resilience, sound decision‑making, and ability to manage ambiguity.
• Experience building multi‑year marketing strategies tied to measurable outcomes.

This position will be based at our EU Corporate Headquarters in Egham,Surrey. Internal title will be AVP of European Marketing Strategy, reporting to VP of Marketing. 

Benefits

• Company‑funded health benefits, including Private Medical
• Access to 24/7 virtual GP services and a comprehensive Employee Assistance Programme
• Pension plan with competitive employer contributions plus eligibility for Profit Share
• Life Assurance worth 3× annual earnings, with optional additional cover
• Paid volunteering day and paid personal celebration day each year, in addition to 25 days leave increasing with service
• Employee discounts on global car hire, Car Club, retail vouchers, tech purchases and more
• Savings on dental plans, cycling scheme, travel, insurance, and mortgage advice
• Company car